Karan Aujla, the renowned Punjabi singer, is making headlines with his latest EP “For Me.” Fans are excited to hear that he has been selected for Apple Music’s prestigious ‘Up Next’ program, marking him as the first Indian and Punjabi artist to receive this honor.
Apple Music launched the ‘Up Next’ program in 2016 to spotlight emerging talent globally. This recognition is a significant milestone for Karan, showcasing his unique style in songwriting and hip-hop.
Starting his career in 2016 with the song “Property of Punjab,” Karan quickly gained fame for his distinct lyrical style. As part of the Up Next program, Apple Music will feature him in a short film and interviews, highlighting his journey, challenges, and dreams. This opportunity not only elevates Indian music but also serves as an inspiration for aspiring artists.
About the “Up Next” Program
Apple Music’s Up Next is a monthly program that promotes rising stars, leveraging the platform’s resources to boost their visibility worldwide. For the first time in its eight-year history, an Indian artist is being featured. The program includes a curated playlist showcasing new and emerging artists chosen by Apple Music editors from various genres and countries. In March 2021, Apple Music expanded Up Next to highlight artists from different regions, including India.
Karan Aujla’s Journey
In the exclusive Up Next short film, Karan Aujla takes viewers through his Vancouver neighborhoods, sharing his musical aspirations. He aims to break language barriers with his music, much like the global success of “Despacito” in Spanish. He states, “I want to have that one ‘Despacito’ moment with a Punjabi track. That one track that goes everywhere, but nobody knows what the hell it means.”
Punjabi music is one of the fastest-growing genres on Apple Music, with global streams increasing by 124% over the past two years. Streams on editorial playlists have grown by 127%, more than twice the industry-wide rate. During this time, Aujla’s streams on editorial playlists have surged by 265%, and his albums have reached the top 10 of the Apple Music Top Albums Chart in over 20 countries.
Conclusion
As the latest artist to join Apple Music’s Up Next roster, Karan Aujla will be the official Up Next playlist cover star, prominently featured over the coming months. This achievement places him among today’s most exciting and promising artists, solidifying his rising status in the global music scene.
